What’s Your Seventies Style?

Everyone loves the Seventies at the moment, right? It’s hard to define the entire decade within one trend though, with so many different looks to channel. Are you more of an avant-garde boho babe, or do you prefer the more preppy look? We’ve broken down the seventies into three micro-trends, based around our favourite style icons from the decade that never quite seems to be out of fashion. Read on to discover your seventies style.


Joan Didion

Joan Didion

Our favourite writer (and everyone’s favorite Celine poster woman) was a master of minimalism and simplicity in the seventies. Her super chic style channelled classic Parisian elegance, teaming simple black sweaters with flowing wide-legged pants or wearing simple cashmere sweater dresses. Joan always kept her makeup minimal and her hair natural, and steered away from too much fuss or clutter, creating a nonchalant style that many covet.

Contemporary counterpart - Phoebe Philo and Sofia Coppola.

Get the look - opt for our nude sweater dress, or team a simple knit with wide-legged culottes.

nude-ribbed-knit-sweater-dress-06grey ribbed sweateramara tailored culottes















Stevie Nicks

Stevie Nicks

Fleetwood Mac front-woman, Stevie, was renowned for her bohemian luxe sense of style. Whether on or off stage, Stevie’s flamboyant outfits often consisted of long lace dresses, fedora hats, velvet garments, and an abundance of fringing. Forget ‘less is more’, her style was all about piling on copious amounts of shawls, necklaces and scarves in a way that looked wonderfully haphazard yet impeccably stylish.

Contemporary counterpart – Florence Welch

Get the look – choose our white lace dress or black fringe coat.
















Ali MacGraw

Ali MacGraw

Whether it was her iconic outfits in Love Story or her own covetable look, Ali MacGraw was the poster girl for New England preppy seventies style. Her cute knits, long camel coat, woollen hats and miniskirts worn by her Ivy League character in Love Story have all made their way into this season’s most lusted-after look. Her centre-parting, long straight hair and well-defined brows were all central to her classic style.

Contemporary counterpart – Kendall Jenner

Get the look – go for a fitted little sweater and a long camel coat.



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